PRODUCT MARKETING
Product marketing is a key role in the product creation process. Navigating the nuances of effectively positioning a product in the market is critical to its success. Part strategy, part creative, dive deep into the world of storytelling and understanding the consumer to build an effective marketing plan for your product.
Skills You Will Learn:
- Brand & Consumer Research
- Creative Thinking
- Industry Analysis
- Functional Graphics
- Product Briefs
- Product Storytelling
- Presentation Skills
- Strategy Development
- Strategy Development
- Typography
- And More
Career Paths
Product Marketers have a wide range of opportunities in the professional industry.
Here are just a few…
- Marketing Specialist
- Social Media Coordinator
- Footwear Technician
- Footwear Merchandiser
STUDENT WORK
Over 400 of our students are currently working in the professional industry. HERE ARE JUST A FEW…
David J Castro II
CEO
Dungeon Forward
Pompano Beach, Florida
Dungeon Forward
Pompano Beach, Florida
Tiffany Vega
Brand Designer
TVISION by T
Los Angeles, California
TVISION by T
Los Angeles, California
Adrian Barboza
Creative Content Strategist
Glass Cypress™
Houston, TX
Glass Cypress™
Houston, TX
Jasmin Rae Francis
Sports Product Marketing & Product Line Manager
Brooklyn, NY
Brooklyn, NY
Isaiah Green
Footwear Associate Product Merchandiser/Manager
Nike
Charlotte, North Carolina
Nike
Charlotte, North Carolina
Jordan Johnson
Associate Product Manager / Designer (Collaboration & Energy)
New Balance
Greater Boston
New Balance
Greater Boston
